Zynga: The Company Behind Farmville
Zynga is the company who created the wonderful game of Farmville. In fact, they are the world leading game developer on social games right now. They dominate Facebook and MySpace with their games which usually ends in -ville. They have Yoville, Farmville and Fishville in addition to the ever so popular Mafia Wars and others. If you are into social networks, you will probably have played a game by Zynga. Their games are starting to grow outside of the social networks as well, like standalone versions or even iPhone versions. Most notably Texas Hold'em poker game is available on iPhone and is the largest poker game of its type.
In total their reach is phenomenal. It is said that they have over 200 million people playing their games. The way the company makes money is 90% due to the people playing their games. Zynga has created a virtual monetary system that is a huge success for their company. They usually have coins and cash. Coins you can earn by doing various things in the game, but cash you normally have to buy using real money. Before November 2009, they had some special offers for people to earn their virtual cash. These included questionnaires and signing up for free gifts, ring tones and so on. They pulled everything down because people were shouting scam. A lot of offers had people downloading malicious software like toolbars and so on. It is estimated that every user that plays a Zynga game gives back $10-20 in revenue. They had a profit of $200 million in 2009, and this is the number it is based on.
Every Zynga game allows you to buy and sell virtual things. This is a huge money maker for Zynga and keeps the game fresh with constantly adding new stuff to the games. For special occasions like Halloween, Christmas and Easter they sell limited items, most of them costing virtual cash. To get the virtual cash you have to spend real money to buy it. You can then sell it later for coins within the game. It is rumored that a lot of people are making real money buying and selling virtual real estate and things from the various games.
There's been a lot of controversy in the air with Zynga and it's games. Recently they were making flag items for almost all countries except India and this offended the people of India very much. It even hit the big newspaper and almost became a political issue. Zynga then decided to make an Indian flag as well to stop the controversy. There's also a big class act lawsuit in the wings against Zynga because of the ways to earn virtual cash. The offers you had to fill in to get the cash were largely scams and even though they have taken them down now, there's still a lot of angry people out there.
Zynga will still grow and become bigger and bigger and people are just waiting to see who will buy them first.
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